Zeek Rays, the owner of Ice Sssscreamin' in Cape Coral, has a knack for staying ahead of the curve. When he spotted the Dubai chocolate trend on TikTok in mid-2024, he jumped on it, saving his business from bankruptcy. Now, he's doing it again with fruit cake, another viral sensation. But these fruit cakes are not your typical holiday fare; they're trompe l'oeil pastries that taste as good as they look. Picture a sponge cake and strawberry cream-filled dessert with a chocolate coating shaped to look like and taste like a big strawberry. Customers go crazy for them, driving from Miami and Tampa to get their fix. Mango, strawberry, raspberry, and banana are the top sellers, with coffee and coconut gaining popularity. Ice Sssscreamin' also offers a wide range of ice cream flavors, sundaes, splits, shakes, and even homemade baklava. The shop's success is evident with lines out the door and a second location opening in June 2025. But what's truly fascinating is how Rays leverages these trends to create a unique experience. He's not just an ice cream shop; it's an experience. He's partnering with Dayana Bakes on churros cheesecake, chocoflan, chocolate cups, and more. This is a business that's always looking for the next big thing, and it's paying off. So, if you're in Cape Coral, be sure to check out Ice Sssscreamin' and try their viral fruit cakes and other delicious treats. You won't be disappointed.
