Imagine your favorite movie characters crashing your weekend getaway—only to discover they’re there to solve a modern-day problem. That’s exactly what happens in Xfinity’s Super Bowl ad, directed by the brilliant Taika Waititi, where Jurassic Park icons Sam Neill, Laura Dern, and Jeff Goldblum reunite in a way you’d never expect. Wi-Fi troubles? Leave it to Dr. Alan Grant, Ellie Sattler, and Ian Malcolm to find a way—because, as the saying goes, ‘Wi-Fi, uh, finds a way.’
In this extended commercial, the trio reprises their legendary roles, blending nostalgia with humor as they navigate a tech-driven world far removed from Isla Nublar. The full spot, along with a behind-the-scenes featurette, is available now, while a one-minute version will air during the Super Bowl on Sunday. But here’s where it gets controversial: does this ad honor the legacy of Jurassic Park, or does it risk turning these beloved characters into mere marketing tools?
For the actors, stepping back into these roles feels like slipping into a comfortable pair of shoes. ‘These characters are like relatives to us,’ Laura Dern reflects. ‘It’s like that person you’ve known for years—being with Ian Malcolm and Dr. Alan Grant is heaven.’ Jeff Goldblum echoes the sentiment: ‘It’s like not even a day has gone by. When I look into the eyes of Laura and Sam, it feels timeless.’ And Sam Neill adds, ‘It’s been 33 years since we shot the first film. Jeff and Laura are dear friends, but we don’t see each other enough, so this little reunion was a joy.’
This isn’t the first time the trio has reunited—they also appeared in 2022’s Jurassic World Dominion, the franchise’s sixth installment. But this ad raises a question: Are these reunions a gift to fans, or are they stretching the magic of the original films too thin?
Waititi’s direction brings his signature wit and charm, blending the high-stakes world of Jurassic Park with the everyday frustrations of modern life. The result is both hilarious and heartwarming, a testament to the enduring appeal of these characters. And this is the part most people miss: the ad isn’t just about Wi-Fi—it’s about the power of nostalgia and the connections we cherish, even in unexpected places.
So, what do you think? Does this ad honor the spirit of Jurassic Park, or does it cross the line into over-commercialization? Let us know in the comments—we’re eager to hear your take on this dino-sized debate!
