The 2025-26 TV season has seen a shift in dominance, with Netflix and CBS emerging as the top players in multi-platform ratings. This year, Netflix's Stranger Things takes the crown as the most-watched series across all platforms, attracting an impressive 32.9 million viewers over 35 days. This marks the second consecutive season that Netflix has claimed the top spot, with Squid Game leading the previous year. CBS, despite a down year in primetime, showcases its strength with Marshals ranking third overall and Tracker and High Potential in the top 10. The network's dominance extends to streaming, with eight of the top 25 series originating from CBS and streaming on Paramount+.
What makes this particularly fascinating is the rise of streaming platforms as a significant force in television. Netflix's success with Stranger Things and Squid Game highlights the power of original content and the appeal of binge-worthy series. CBS's strong showing on both broadcast and streaming platforms demonstrates the network's ability to adapt and thrive in a changing media landscape. The inclusion of NFL telecasts on NBC and ABC further emphasizes the importance of live sports in driving viewership.
In my opinion, the multi-platform ratings reveal a trend towards a more diverse and fragmented media environment. While Netflix and CBS dominate, the top 25 series include a mix of broadcast, streaming, and live sports content. This diversity reflects the changing habits of viewers, who increasingly consume media across multiple platforms. The rise of streaming platforms and the integration of live sports into the ratings underscore the evolving nature of the television industry.
Looking ahead, the 2025-26 season suggests a continued shift towards on-demand content and a more personalized viewing experience. As streaming platforms invest in original programming and expand their libraries, the battle for viewers' attention will intensify. CBS's success with Marshals and Tracker indicates a strong foundation for future growth, while Netflix's consistent top rankings highlight its ability to capture the imagination of audiences worldwide.
In conclusion, the multi-platform ratings for the 2025-26 season showcase the dynamic nature of the television industry. Netflix and CBS's dominance reflects their ability to adapt to changing viewer preferences and deliver compelling content. As the industry continues to evolve, the competition for viewers' time and attention will only intensify, driving innovation and creativity in the world of television.
